Iman Hasan, Founder, IHC Agency & BIOHACK-IT
Iman Hasan is a visionary founder and cultural connector who brings clarity, purpose, and discernment to every space she enters. As the Founder and CEO of IHC Agency, she has built an international PR and marketing agency partnering with leading brands across health, wellness, beauty, lifestyle, hospitality, and innovation, helping them shape culture rather than follow it. Today, IHC Agency operates across three continents—the U.S., the U.K., and the Middle East—with dedicated teams in each region. She is also the creator and host of BIOHACK-IT, a podcast that has become a destination for bold, honest conversations around wellness, self-trust, healing, and personal evolution. What began as a single show has now evolved into a full-scale media company, expanding the reach and connection between the Middle East and North America. Whether advising global brands, building media infrastructure, curating conversations that challenge the status quo, or creating community around meaningful change, Iman leads with conviction, clarity, and heart.
Iman’s path to this work spans nearly two decades across luxury lifestyle, fashion, media, and communications, with roots in editorial at Vogue and Tatler, global roles across London, Dubai, New York, and Miami, and leadership positions that bridged storytelling, strategy, and influence long before wellness became mainstream. Raised between cultures and shaped by a background where women’s voices were often muted, Iman learned early on the power of self-trust, intuition, and resilience. Life’s defining moments, including profound personal loss, ultimately redirected her work toward service, healing, and impact. What might look like reinvention from the outside is, in truth, an intentional expansion, each chapter building seamlessly on the last.
In this interview, Iman opens up about what it truly means to live a vibrant, aligned life, how she sustains her seemingly nonstop momentum without burning out, and why regulating the nervous system is foundational to every form of healing. She shares how she learned to build courage over time, why community is the most powerful biohack there is, and how choosing yourself at any stage of life can change everything. This conversation is an invitation to release control, trust your inner knowing, and allow life to unfold in ways even bigger than you imagined.
What does a vibrant, aligned, and deeply fulfilling life look like to you now?
A life where I wake up feeling grounded and regulated in my nervous system. I feel supported in my dreams by family and friends, deeply inspired, and rooted in my truth. I’m no longer seeking external validation. My sense of knowing comes from within, guided by intuition rather than outside answers.
You do so much and carry so many roles with energy and intention. What allows you to stay focused when life is full?
Trust. I trust that everything will work out as it’s meant to and that God creates the capacity I need for what I’m here to do. I’m also very intentional about where I place my energy. I curate my inner circle carefully, from friendships and clients to team members, because focus and alignment come from protecting your energy as much as managing your time.
Is there a Woo Woo Working Woman, in your field or beyond, whose passion, purpose, and presence inspire you? What have you learned from her?
I don’t believe there’s just one woman who inspires me. Inspiration, for me, comes in pieces. Different women inspire different qualities like tenacity, ambition, creativity, and groundedness, and no two journeys are ever the same.
I’m deeply inspired by women who are anchored in who they are. That can be a close friend who is grounded in herself, her relationship, and motherhood, or women who are building powerful careers and shaping culture on a global scale. What moves me most is clarity. Women who know how they feel, what they stand for, and who move through life with intention.
I’m inspired by women who expand what feels possible. Gwyneth Paltrow for building Goop before wellness was mainstream and trusting her vision despite criticism. Lauren Sánchez for moving unapologetically toward what she wants without needing approval. I’m also deeply inspired by women in the Middle East, including leaders like Queen Rania and Princess Reema bint Bandar, who embody grace, intelligence, and cultural bridge-building while reshaping global perceptions of women.
Was there a moment that set you on the path to becoming the woman you are today — a moment that shifted how you saw yourself or what you were capable of?
Absolutely. Losing my mother to terminal cancer in 2022 was a defining moment for me. It reshaped everything. In the midst of grief, I felt a deep calling to build brands in the health and wellness space that truly serve people. That loss became a catalyst for clarity and purpose.
Six years ago, if you had told me this is the woman I would become, working alongside leaders like Mark Hyman, Dave Asprey, and Gary Brecka, I wouldn’t have believed it. But I’ve learned that every time you push your limits, your capacity expands. You never truly know who you’re capable of becoming if you don’t allow yourself to stretch.
Major life moments like loss, grief, or the end of a relationship can feel devastating, but they often serve to redirect us. Things fall apart so they can come back together in a more aligned way. As I was navigating my grief, I rebuilt my agency, shifted its focus from luxury to health and wellness, and launched the podcast.
That period taught me to trust myself more deeply and to believe in what’s possible. At this stage of my life, what I value most is joy and contentment. Those are the things I pray for now.
You’ve moved through so many industries, including communications, luxury lifestyle, wellness, and entrepreneurship, and each chapter feels like a natural extension of the last. What has guided you to keep following your passions even when the path wasn’t linear?
I’m guided by a very clear sense of service. At my core, I’m a connector, whether that’s helping people see what’s possible for themselves, elevating their stories, or bringing the right voices into the right rooms. Across my agency, my social platforms, and the podcast, what keeps me aligned is knowing that the work is actually helping someone. I’ve seen firsthand how sharing the right information or introducing the right expert can change a life, whether it’s supporting a brand’s growth or connecting someone to care that truly makes a difference. When I know that what I’m putting into the world is helping even one person feel stronger, healthier, or more hopeful, I know I’m exactly where I’m meant to be.
Your career is marked by fearless expansion. Has that courage always been part of you, or is it something you consciously built over time?
I had to build courage over time. I grew up in a volatile household, not financially unstable, but emotionally unpredictable, which made me crave safety and security within myself. I learned early on that if I wanted that sense of stability, I had to create it. I’ve always been a go-getter and an entrepreneur, but I also believe deeply that without risk, there’s no reward. You don’t know what’s on the other side unless you’re willing to go for it. I felt that most clearly during my divorce, choosing to walk away from what was comfortable because it wasn’t aligned. It was scary, but I knew growth lived in that discomfort. I truly believe that when you’re willing to take risks, even later in life, that’s where expansion happens.
Many women feel torn between multiple passions and worry that choosing one means abandoning the others, or that pursuing them all will lead to overwhelm. How have you learned to hold many loves at once without losing yourself?
I’ve learned that holding multiple passions requires being honest about where my time and energy are best spent. I’m very intentional about delegating and working in partnership rather than trying to do everything myself. There are certain things I know I don’t need to be doing, and I’m comfortable outsourcing those so I can focus on what actually moves the needle and lights me up. It’s about being mindful with your time, choosing where to invest it, and getting clear on the outcome you want. When you’re honest about that, overwhelm starts to fall away.
You seem to move through the world with an effortless ability to connect. What do you think makes you so magnetic when it comes to meeting people, building community, and forming real relationships?
I’m very comfortable introducing myself to anyone because I truly believe I have nothing to lose. I believe in myself, and I know that one of my greatest gifts is connecting people. I don’t approach relationships thinking about what I can take, but what I can give. How can I be of value? How can I create a meaningful connection? I don’t believe success happens in isolation. It’s built through community, generosity, and shared momentum. I see everyone as an equal, and I genuinely enjoy helping people succeed. That confidence allows me to move through rooms with ease, spot synergies quickly, and connect the dots for others. Creating relationships and building networks comes naturally to me because it’s rooted in authenticity, generosity, and trust.
BIOHACK-IT has been live for almost two years and has opened space for vulnerable and bold conversations. What has hosting the podcast taught you about yourself and about the women you serve?
Hosting the podcast forced me to face a deep fear of public speaking. Until last year, I couldn’t get on stage without shaking, even to say a few words. Through BIOHACK-IT, I realized that the things that scare us most are often exactly where our growth lives. It taught me that we’re capable of far more than we imagine once we stop standing in our own way. So much of what holds women back is negative programming and fear-based thinking. What if instead of asking what could go wrong, we allowed ourselves to believe it might actually work out? That shift has changed everything for me, and it’s the same permission I hope women give themselves
As a woman, what is the single best piece of health advice you’ve ever received — the kind that changed how you care for your body or make decisions?
Regulate your nervous system. An unregulated nervous system is often disease hiding in plain sight. When your nervous system is dysregulated, your body is in chaos and you can’t make clear decisions. It doesn’t matter how many supplements you take, how many IVs you do, or how advanced the treatments are. If your body doesn’t know how to receive them, nothing will work. Your nervous system tells your body what to do. As women, especially as we move through perimenopause and menopause, hormonal shifts make regulation even more essential. Learning how to feel safe in your body, to drop back into yourself, and to get the right support changes everything.
What is one biohack you cannot live without?
Community. We are not meant to do life alone. It doesn’t matter how many supplements I take or how optimized my routine is. If I’m not surrounded by love, support, and connection, none of it works. Being in community, staying grateful, and surrounding myself with family and friends is the most powerful biohack there is.
Personal mantra?
Get up and get shit done.
Absolute favorite leaders and experts to follow for beauty, health, and wellness?
BodyBio has been foundational for me. I’ve learned so much about cellular health, membrane health, and nervous system regulation through their work. Jess Kane, the CMO and owner, has been instrumental in shaping how I understand health from the inside out.
When it comes to women’s health, I deeply respect leaders who are educating women on hormones, HRT, perimenopause, and menopause. Women like Dr. Mary Claire Haver, Dr.Sarah Gottfried, and others who are helping women understand their bodies and advocate for themselves at every stage of life.
When you look back on your journey, what’s the one message you hope women take away from your story? If your work could spark something in their own healing, what would you want that to be?
It’s never too late to choose yourself. At any age, at any stage of life, you have the opportunity to decide that you matter. The biggest bet you will ever take should be on you, not on a relationship, not on a job, not on anyone else. When you choose yourself, everything else begins to fall into place.
Want more Iman? Follow her on @imanhasan for insights into wellness, culture, and intentional living. And tune into BIOHACK-IT for thoughtful, in-depth conversations with world-renowned experts in health and wellness, exploring what it really takes to heal, regulate, and thrive.
