Reese Evans, Founder, Yes Supply Method
Reese Evans is the founder and CEO of Yes Supply, a global education platform that helped shape the modern mindset and manifestation movement long before it became mainstream. Launched in 2014, Yes Supply began as a blog spotlighting people who had said yes to their dreams and quickly evolved into a full-fledged ecosystem for personal and professional transformation. Today, it offers world-renowned coaching certifications, mindset and abundance programs, and tools for subconscious reprogramming that have reached thousands around the world. Reese’s signature Yes Supply Method combines neuroscience, energetics, and universal laws in a way that is both deeply spiritual and remarkably practical, proving that saying yes isn’t luck or magic, it is a method.
Her journey to building this movement is one of radical self-reinvention. Reese grew up in a household marked by instability and pain, felt othered as one of the only women of color in her school, and spent years battling anxiety, self-doubt, and perfectionism. Instead of letting her past define her, she became fascinated by what makes certain people able to rise above their circumstances and create something extraordinary. What she discovered changed everything. The subconscious mind could be reprogrammed, and beliefs could be rewritten. That realization became the foundation of her life’s work and of Yes Supply.
Over the past decade, Reese has built a thriving global community united by one simple truth: anything is possible when you start believing in your own yes. Through her certification programs, her app YES, It’s Yours, and her own example of living with faith and purpose, she has helped thousands of people transform self-doubt into self-trust and dreams into reality. In our conversation, Reese opens up about building a movement before manifestation was a cultural buzzword, how motherhood deepened her connection to purpose, and why she believes our greatest power lies in remembering that the universe is always saying yes.
What does a vibrant, deeply fulfilling, and fully aligned life look like to you? What are the little or big things you do daily to make that vision a reality?
A lot like what my life looks like now. I wake up with my feet in the grass and get some sunshine to boost my energy for the day. I’ll read the Bible and do some personal development work from my app, YES, It’s Yours. When my boys wake up, I get slow mornings and cuddles with them. We make breakfast and start our day, often going to one of our homeschool co-op groups, a park, or one of their extracurricular activities. I love that my life is so connected to them at this time when they’re so young, and this time is so precious.
With so much going on in your life from work to health, family, and personal growth, how do you keep it all in balance without losing yourself? What’s your secret to staying grounded while still going after big dreams?
I pray a lot, multiple times a day, and I bring God into everything I do. I feel grounded in all I do because, at the end of the day, it’s God’s plan, and I’m aiming to follow the guidance given to me and be the best version of myself that I can be.
This past year has had a lot of ups and downs, and huge waiting periods as we went through the application process for our visa. I didn’t know how it would all work out or whether we’d be able to live where we wanted to live. But I didn’t give up before the process was complete. I just followed through and leaned into expecting the best-case scenario.
At any given moment, we can have fear of what we don’t want or faith in what we do want. I held the faith as best I could and took action in alignment with everything working out, even when the doubt in my mind was loud. It all worked out in the end, even though it took much longer than I would have wanted it to. I’m still reflecting on what lessons I can take from that waiting period and how I can integrate what I learned into who I am becoming.
At times when I feel stressed or anxious, I rely on vagus nerve breathing and EFT tapping to help me feel how I want to feel. We can’t always control outside circumstances, but we can control how we feel and who we are as we approach triggering or overwhelming situations.
Is there a Woo Woo Working Woman, in your field or beyond, whose passion, purpose, and presence inspire you? What have you learned from her?
My biggest inspiration is my Grandma. She wasn’t “loud” but her presence had power. She was the most loving woman. It’s been 2 years since she passed and I still grieve her deeply. One thing that helps me is thinking about the things I miss most about her and trying to embody that in my everyday. It feels like I’m carrying a piece of her with me.
Was there a defining moment that set you on the path to becoming the woman you are today? How did it change the way you saw yourself and your future?
Being a mother is the most important job I’ve ever had. I didn’t realize how much negative programming existed around giving birth until I was pregnant. I was only a few weeks along when I thought, “OMG, I have a huge fear of giving birth. This baby is coming out of me one way or another, so I have to figure this out.”
I used the tools I had to uncover where I’d absorbed limiting beliefs from movies and conversations I’d heard growing up. Over the next few months, I worked on reprogramming my mind and emotions to believe, “My body knows exactly what to do. Giving birth is a beautiful, natural process.”
I took the Hypnobabies course, practiced hypnosis and EFT tapping, and watched hours of positive birth stories to train my mind to see what was possible. In the end, I gave birth exactly as I had envisioned, a beautiful natural experience, and I know the subconscious reprogramming and belief work made all the difference.
Yes Supply was born from the question “What would you ask for if you knew the answer would be yes?” What does saying yes look like in everyday life, and how can women start noticing moments when they’re quietly saying no to what they truly want?
Saying yes means knowing what your vision for your life is, first and foremost, and taking action from the place that it’s already a done deal. You can feel it and expect it because it’s simply a matter of time before you experience it in your reality. You’re allowed to feel like it’s yours, to see the world from the perspective that you can have it, you deserve it, and you are good enough for it.
Saying yes means, for example, if you want to be a millionaire, you imagine, “What would my life look like if I were already a millionaire? What would I sell? How would I add value to the world? What skills and knowledge would I have? How would I show up?” And then you start being her now. Instead of saying, “When I have the money, I’ll take the course,” say, “I’ll take the course that will give me the skills and knowledge to have the money.”
Saying no to yourself sounds like, “I don’t have the knowledge, experience, or connections, so I might as well not start,” or “What if I do all the work and it doesn’t work out?” When you think that way, you count yourself out before you even begin. There has never been a better time to learn what you don’t yet know and to navigate new situations with grace and confidence.
Trust that in growth there will always be moments when you don’t know exactly what you’re doing or how it will all come together, but you have faith that if you do your part and act in alignment, it will work out, and your success is inevitable.
You have a gift for taking teachings like NLP, EFT, and subconscious reprogramming — which can feel abstract or intimidating — and making them simple, digestible, and even fun. How did you cultivate that skill, and why do you think your way of teaching resonates so deeply?
When I finished my first NLP training, I had no idea what had just happened to me. I knew the techniques were powerful because I had experienced the impact myself, like going from being addicted to coffee to not wanting it at all.
It took me a long time to really grasp the techniques. I listened to the training videos over and over and practiced with anyone who would take the time. It takes me a while to learn certain things, so when everything finally clicked, it was through metaphors that helped me understand them and through my own personal experiences using the tools.
Because the techniques became so close to my heart, I now share them through storytelling and by explaining how they have impacted me personally. I think that is what clicks for a lot of people. I try to explain everything in simple, grounded ways because that is what I needed when I was learning to apply them in my own life.
I truly believe everyone should have access to these tools. The more we can explain them in a way a five-year-old could understand, the more our children can grow up with them and know how to process their emotions. I share these practices with my own kids, too.
Confidence can look effortless from the outside, but internally it’s often built brick by brick. What did your own journey to self-trust look like, and what practices helped you hold that confidence even when the results weren’t immediate?
I’m a big advocate of visualization and mental rehearsal. Since our minds don’t know the difference between real and imaginary, it’s a great idea to mentally rehearse the actions you want to take.
For example, if someone wants to be a confident public speaker but struggles with anxiety, nervousness, or forgetting what to say, they can visualize themselves successfully speaking in public every day for a couple of weeks. By going there in their mind daily, they begin to normalize the experience. Soon, they start to feel like, “Of course I’m a great public speaker, I do it every day,” because they have rehearsed it mentally so many times.
You can combine this with a body scan to notice what limiting beliefs or emotions come up, then use tools like EFT, Anchoring, and Neural Energetic Encoding™ to release the limitation and rewire with a new, empowering way of being. These tools are all available inside the YES, It’s Yours app.
In your own journey, what’s the most memorable yes you’ve said? The one that felt terrifying in the moment but ultimately changed everything?
One of the times I was most terrified was when I launched my first mindset offer. I had been self-sabotaging, thinking about it but not putting it out there because I was secretly afraid no one would buy it and I had deep-rooted fears of rejection.
I finally launched it, someone bought it the first day, and sent me a long message about how grateful they were that I put it out. Sometimes we just have to take action in alignment with our yes and let the world reflect it back to us.
Personal Mantra?
I wouldn’t say I have a personal mantra, but rather a reminder, and it’s this quote: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — Buckminster Fuller
If something's not working out in my life, I ask myself, am I fighting the existing reality, or am I working with my imagination, in faith, to create something really aligned with the life I want, regardless of my current circumstances, and then aiming to walk in faith and take inspired action as it comes through.
When you look back on your legacy with Yes Supply and all that you hope to bring through it, what is the one message you want women to take away?
I hope that when someone stumbles across YES Supply it gives them the reminder that they are limitless, that miracles do happen, and that you can create a very different future for yourself than your past when you give yourself permission to really think bigger for yourself and go after it 100%!
Want more Reese? You can follow her on Instagram at @yessupply and explore her work at yessupply.co to learn more about The Yes Supply Method and her signature coaching certification.
