The Science of Saying Yes
There’s something almost alchemical about saying yes. Not the people-pleasing kind of yes, but the soul-deep yes that rearranges your energy. The yes that lives in your chest and hums, I’m ready.
If you’ve been anywhere near the personal development world in the last decade, you’ve probably heard of Reese Evans— one of the OGs who helped shape the entire modern manifestation and coaching movement before it became the buzzword it is now. I’d been following her work for years before finally taking her Yes Supply Coaching Certification, which turned out to be one of the most unexpectedly transformative experiences of my life.
The premise behind Yes Supply is deceptively simple: what would you ask for if you knew the answer would be yes? But that single question unlocks something profound. It’s not just a mindset — it’s biology, energy, and belief working together in real time. Saying yes changes your brain. It changes your nervous system. It changes your entire frequency.
Your Brain on Yes
When you start affirming possibility instead of limitation, your brain literally reprograms itself to match. Inside the mind is something called the Reticular Activating System — your built-in filter for what you notice. Tell it “this is what I’m ready for,” and it starts scanning the world for proof. That’s why when you decide to move to a new city, launch a business, or finally fall in love, you suddenly start seeing opportunities everywhere.
The subconscious mind, as Reese teaches, doesn’t distinguish between imagination and experience. It simply listens. When you tell it “I can’t,” it quietly files that away as fact. When you shift to “I’m learning,” or “I’m ready,” the chemistry of your brain — and the emotions that follow — begin to change. This isn’t wishful thinking. It’s neuroplasticity in action.
The Quantum Field of Yes
Here’s where it gets a little more magical. Every thought, emotion, and intention emits a frequency. When you shift from fear to faith, you send a new signal into the energetic field around you. In the language of Reese’s work, this is energetic congruence — the alignment between what you think, feel, and embody.
The idea is simple: when you’re congruent with what you want, your energy expands. You become magnetic, not because of hustle, but because your inner frequency is clear. The universe mirrors coherence. It’s not about pretending everything’s perfect; it’s about choosing to meet your dreams with the vibration of yes.
The Physiology of Permission
This, I learned, is where saying yes goes deeper than the mind. The body has to feel safe enough to believe in possibility. You can’t manifest from a dysregulated nervous system. Chronic stress is essentially the body’s way of saying no.
The Yes Supply Method uses modalities like EFT tapping, breathwork, and vagus nerve activation to bring the body back into safety. Once the nervous system relaxes, the subconscious finally feels safe enough to absorb new programming. That’s when belief becomes embodiment — when yes becomes not just an idea, but a state of being.
Discovering Neural Energetic Encoding
If there’s one thing I’ve learned on the self-development rollercoaster, it’s that transformation is not as simple as repeating affirmations and hoping for the best. I’d journaled, vision-boarded, therapied, and EMDR’d my way through just about every self-healing tool I could find. And while each gave me something, there was always a stubborn layer of resistance left — that whisper of you’re not enough.
Then, during my Yes Supply certification, I discovered Neural Energetic Encoding, a technique that combines neuroscience and energy work to rewire limiting beliefs on a subconscious level. It’s like a full reset for the mind — clearing out outdated programming and replacing it with something stronger, freer, more aligned.
Unlike other methods that require endless repetition, Neural Energetic Encoding bypasses the mental resistance that often keeps us stuck. It goes straight to the root, addressing beliefs formed in childhood, inherited from ancestors, or even carried from past lives. I’ve experienced sessions where the belief I was holding in my current life actually traced back to something connected to my birth. Once I released it, the fear that had felt so heavy simply dissolved.
It was the missing puzzle piece I hadn’t even known I was looking for — and it’s now one of my favorite tools to use with coaching clients.
If you want to learn more about Neural Energetic Encoding and how it works, [click here].
How to Practice Saying Yes (Even When You’re Scared)
Saying yes isn’t about ignoring fear — it’s about partnering with it. Fear will always show up when you’re expanding, but that’s the point. It’s not a sign you’re doing something wrong; it’s proof you’re moving.
Here are a few practical ways to start living your yes, drawn from what I learned in the Yes Supply Method:
Visualize daily. Spend two minutes each morning seeing yourself as the version of you who already has what you want. Your brain doesn’t know the difference between imagination and reality, so show it what to expect.
Tap through resistance. When fear arises, use EFT tapping to regulate your nervous system. Acknowledge what you feel, speak it out loud, and let the energy move through.
Rehearse with language. Replace “I’ll try” with “I’m ready.” The subconscious loves repetition, so make your self-talk sound like someone who already believes.
Embody your yes self. Make decisions from your future self — the one who’s already calm, confident, and grounded. Every micro-choice tells your body that expansion is safe.
Future pace your success. Visualize a future challenge and picture yourself moving through it with ease. You’re teaching your subconscious that growth feels natural.
For anyone who wants a daily reminder of what’s possible, Reese’s YES, It’s Yours app is an incredible tool. It’s like having a mindset coach in your pocket, offering quick subconscious reprogramming sessions, meditations, and energy resets whenever you need to recalibrate.
The Ripple Effect of Yes
Saying yes doesn’t just change your life — it changes the collective. Reese’s personal yes grew into a global movement that’s helped thousands of people remember their power. Every time one woman says yes to herself, she gives silent permission for others to do the same.
The science of saying yes isn’t about toxic positivity or blind faith. It’s about understanding that your brain, body, and energy are already wired for expansion. The moment you decide to believe in that wiring, your reality begins to catch up.
So here’s your reminder: you are in control of your own timeline, your own frequency, your own yes. The universe is already listening.
The only question left is — will you say it?
